Hello long-lost loves! It's been exactly a year since our last blog post and you want to know the craziest part? Posting exactly a year later was 100% unplanned! Must be fate that today of all days we decide to revive the FDC blog ;)
So, where have we been? Ater a crazy-busy year of growing our brand, focusing our resources on what was most crucial to FDC's growth, and zeroing in on what we want Flyover to grow into in the years to come, we've decided to reenter the blog realm and reconnect beyond our 200-character Instagram posts! This past year has been filled with tons of trial-and-error (which we can't wait to share in future posts!), major successes, amazing clients, fun events, and of course, its handful of difficulties along the way. We've definitely ebbed and flowed with all that's been thrown at us this past year and learned more than we could have ever imagined. We can't wait to see what 2017 brings—and to continue to work with all of our current clients!
More to come on all of the sappy life lessons the past year has brought, and on to today's big event: The Central Iowa Bridal Show! About a month ago, we were contacted by the bridal show about hosting a booth. Located at Gateway Hotel in Ames (about 30 miles from Des Moines!) and in its second year, we were interested in learning more about the event before committing. The beginning of the year is the start of summer/fall wedding craziness, and we didn't want to devote our resources to something that didn't pay off in the end or that we weren't going to really put a solid effort into. But, since hosting a booth at a bridal show was on our goals for the year, and with Nat's baby due in a month (say what!?), the timing was sort of perfect. The size of the show large enough (350+) we knew the turnout would be substantial, but small enough we could handle ourselves and get our bearings at our first show.
After weeks of preparation (and plenty of trips to the printer to stock up on handouts!), bridal show-day was here! We roadtripped to Ames, got the booth set up with plenty of time to spare, and prepped ourselves for the mob of brides lined up outside the door. And after three hours of conversing with future brides, we think the result was totally worth it! Not only was it great to meet so many new potential clients, but we had a blast connecting with other wedding vendors and having the opportunity to talk about what it is Flyover actually does (since our significant others and moms are probably getting a bit sick of it at this point ;)). Only time will tell whether or not we'll secure any new clients from the show, but regardless, it was worth the effort we put in. And a special shoutout to amazing florist Shelly Sarver, who hooked us up with fabulous florals for our booth - they were so wonderful, some of the brides even mistook us for a florist booth upon first glance ;)
All in all, the quick turnaround + preparation was 100% worth it, and we already have our sights set on the next bridal show (KC, here we come!). We started Flyover because we have a love for all things hand-done, but we also have a huge love for weddings, and a day devoted to weddings is a good day indeed! Plus, getting to sample what the wedding caterers had to offer was just an added bonus ; )
Talk soon. xx.