It's one thing to come up with a seemingly brilliant idea—it's another to actually make something of it. When B and I decided we should launch our own design brand, we knew it'd be a lot of work, and that it would take more than a few pins to an inspiration board and some e-mails back and forth to make it happen. We had to bring what was swirling around in our heads to life. And I'll be honest, creating the face of your own brand can be a whole lot harder than a typical project. It's a direct reflection of your company, what it stands for, and the work you do. So, how did we come up with all the parts and pieces? Read on, my friend.
The color palette: First up, we wanted to establish the colors we were working with. We wanted an earthy palette that had a few pops of color to infuse energy into the site. We incorporate our palette into all of our outlets [[Instagram, Facebook, our website]] through bugs, buttons, and imagery.
The logo: The name came first, the design came second. Being based in Iowa, we're familiar with the term "Flyover State," so we figured why not include a bit of where we're from into the name of our company. Creating the look of our logo was a bit bigger of a beast and was by far our greatest challenge. Do we go with a hand-lettered logo or a preexisting font? Is it all hand-lettered? What do we use as a logo on social media platforms? How about color? In the end, we decided to handwrite the primary logo and have a few secondary logo options both with and without accompanying fonts to allow for different uses in different places. The paper airplane is a play off of the name [[duh]] and will be used as a secondary logo. We liked the idea of our logo reflecting, in some ways, what it is we actually do. We also wanted to keep it simple so that it could speak for itself.
The tagline: While this wasn't exactly necessary to include, we wanted to have a catchy tagline to illustrate who we are. It infuses personality into our site and helps us connect to our clients. We have playful personalities and want that to show through both on our site and in our projects. And, it is important to us as a brand to bring out the beauty of everyday life—and the beauty of wine—and the beauty of the two of them together...
The bugs/buttons/symbols: These little fellas were created to jazz up some of the boring text blocks and again, help bring our site to life. And besides, who doesn't like a little wine bug?
The fonts: We picked both a slab serif and a sans serif font to create contrast on the site. Clean lettering fits with the rest of our overall design.
So, in a nutshell, that's it! All the meticulous planning boils down to our branding, below. Questions, comments, amazing revelations? Let us know! We'd love to hear what you think!
xx. peace, love, flyover.