Good morning! See, we kept our promise…TWO blog posts in one month?! How exciting. While we build this sucker back up, we still want to hear from you – so, same spiel applies…let us know what you’re interested in hearing about and we’ll make it happen (unless it’s a super bizarre or inappropriate request, in which case, we might not…but we still might...you never know)!
This post is dedicated to a quick bit on the launch of Flyover (started from the bottom now we he-uh!). We’re currently ALMOST to year two of our itty-bitty business and can we just take a quick side note to say how happy we are to have the amazing brides and clients that have helped our business stay afloat these two years? We’re so thankful to get to work in such a fun (and challenging) industry and it’s all because of you guys. So, thank you!
Back to it: The start of Flyover. We started back in November 2015 after working together on a few pieces for my (Natalie’s) wedding – and we thought to ourselves, “Hey, we could do this as a BIZNAS. And potentially get paid…what the what?!” Briana had already helped a friend or two out with designs and knew there was friends and friends of friends in need, and I’d been enlisted to help with friend’s envelopes and signage, so we had a little interest without being a thing. So, we took the leap and decided “let’s do this thang.”
But easier said than done, amiright? First up, we tried to decide on a name. Honestly, this came pretty easy to us. Not sure how we both agreed on one so early on but we did and it’s a miracle. The real challenge was in logo design and overall branding. We knew we wanted lettering to be an aspect of it, but we couldn’t narrow on a cohesive color palette. And each time we thought we liked the new iteration of the logo, we came back to it and realized we actually hated it (and looking back, I see why. Woof.). So, that was a work in progress (and ended up changing after a few months anyways! Ha!). Then, there was the web design and figuring out what all to include. I mean, we’d never really done this before, so it’s not like we had much to show for it…and pricing? HA we had no idea how to figure out what to price our nonexistent goods.
On top of all the material things we needed to design, there was the worry that we would crash and burn and be an embarrassment among our friends and family. I mean, putting ourselves out there for the world to see (or just for those that follow our FB and Instagram pages) was a bit terrifying. But, having a second person to lean on helped take the pressure off…so, we did what any normal couple of girls that are starting a business would do, and grabbed a bottle of wine, a stool, and some props, and walked down to the bike path behind my house to take some pictures for our website…in the middle of winter. See below for those beauties. I mean, given the circumstances, I think they turned out pretty well, ya?
So, logo (sorta) - check, website - check, a few promo pics – check. We nervously texted each other the night of November XX (“Should we do it now? Should we wait?”) and then, wham! Our first post announcing we’d decided to launch a company. And then, crickets…waiting for people to comment on it. The feedback was generally positive, but you could tell there was some skepticism. And a lot of people thinking we were an interior design company (nope). And TBH, at that point, we didn’t really know what all Flyover would entail. Like, we offered logo design at first. And some other odds and ends (and have since honed in on what we now offer today).
Hey, launching a business is cool and all, but it doesn’t mean much if you don’t have any clients. Well, don’t worry. Our first clients were our moms (shout out to Kandi and Sue!) who used us for Christmas cards…sorry, guys. And yes, we made them pay because HOW ELSE DO YOU START A COMPANY BY DOING ALL THE THINGS FOR FREE?! But then, miraculously, we had two brave souls that wanted to use us for their wedding invites. Why, I will never know, and honestly, I don’t even remember how they found us, but they reached out and signed with us and the rest was history. And now, two years later, and we’re just over here, writing blog posts that are two years overdue.
So, that, in a nutshell, is the launch of Flyover. So many crazy what-ifs and unknowns, and a lot of learning (who knew you had to pay sales tax to the IRS?!), but so glad we decided to take the leap. And to all the haters who thought we’d fail, NOT YET SUCKERS. And to all that supported us from day one, you da bomb. And for those of you wanting to start your own side biz, DO IT. DO IT NOW! You won’t regret it. Even if it’s just a little creative outlet, it’s yours and it’s something to be proud of.
What struggles have you had with starting a company? What did you learn in the process? We're all ears!